Peter Sagal

Editor's Note: This story was originally published in April 2014.

Why is this Sandwich Monday different from all other Sandwich Mondays? In honor of Passover, I introduced my non-Jewish colleagues to the wonders of the Passover lunch.

Nobody is more excited about Burger King's new Chicken Fries — fried chicken strips shaped and served like french fries — than Burger King. The workers at the Chicago store we visited were all dressed in large, sacklike yellow Chicken Fries T-shirts, and a chicken mascot cavorted on the electronic menu, next to a picture of the item.

"Two orders of Chicken Fries!" I said, infected, salmonella-like, with their joy.

"We don't have any Chicken Fries," said the server.

I pointed mutely at the dancing chicken above her head.

Olson is a marketing company that promises its clients it will "revolutionize engagement" with its customers. In the case of client Oscar Meyer, this meant sending us eight packs of hot dogs, a loaf of bread, toothpicks, twine and instructions on how to make "the Hot Durkey," in the hope that it would go "viral," which is not the usual meaning of the word "viral" when applied to hot dogs.