As the old saying goes: If you want to connect with people, then you have to go to where they are.
Today's customers are online more and more. The Louisiana Small Business Development Center at the University of Louisiana Monroe hosted a seminar to help businesses connect with millennials on Wednesday, May 18.
The event was simulcast on Facebook, Periscope, and Twitter, and focused on reaching customers whom conventional advertising misses. As the world changes, so does the mindset of consumers, and if businesses want to market to this new generation, it is important to understand how they think.
"The mindset of a millennial is quite interesting, and people have been trying to figure this out for a while. I think this a really good opportunity for business owners to see how millennials and other people talk online, and how you can join that conversation," says Jami Salter with the LSBDC.
Focusing on social media, the event helped to teach small business owners how to get noticed by a generation who skip through commercials by using sites such as Facebook and Instagram.