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A plan means nothing if it's not implemented. Financial planning is only the beginning of the process. Reaping the rewards of said plans requires being…
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Whether you're starting or growing a business, membership with a trade association can be a great benefit. Networking and meeting opportunities can help…
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A rush to holiday bargains began decades ago in the U.S. The original idea evolved over the years, and continues to seek ways to drum up more sales with…
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The Saturday following Thanksgiving has become known as "Small Business Saturday." American Express started the campaign in 2010 to focus consumer…
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Re-evaluating your business model will be easier to see with complete passion and complex sophistication. Taking into consideration the purpose, profile,…
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There are some steps business owners can take in preparing for holiday shoppers.Louisiana Small Business Development Center's Barry Parker has a few…
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Image is unique. A business' image can help draw customers. If the perception does not match performance, it can result in driving customers away.…
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When calculating costs of advertising, direct mail might be an effective tool for small businesses. Louisiana Small Business Development Center's Barry…
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In an age of speed and efficiency, customers value service more than ever. Louisiana Small Business Development Center's Barry Parker shares that business…
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A frequent question of new business owner has to do with price. Knowing what a market affords and what the competition offers is just a start. Louisiana…